What we liked and disliked about working on the project
I appreciate the quality of ITA Digital’s personnel and their conscious approach to development. This sets your agency apart from network agencies. Often, network agencies create beautiful presentations and sell well but then have junior marketers who don't yet have the necessary skills to work on the project, which negatively impacts it.
We liked the effective account management. Project management was integrated into the team's work. ITA Digital marketers communicated directly with the client, which simplified communication. They documented agreements, kept everything under control, and, for example, reminded responsible parties about tasks. After each call, I knew the next steps, what was needed for the work, and who would handle it on the inDrive side.
Evgeniia Wagner, Senior Performance Marketing Manager
«We structured our workflow to ensure everyone knew about the project's progress. We reviewed sprint results together weekly, keeping the inDrive team informed about expenses and changes. Each meeting followed a specific structure. We started by examining absolute and relative project figures: the outcomes of testing new hypotheses and the impact of optimization hypotheses. We also analyzed our progress toward target metrics and discussed strategies to reduce customer acquisition costs and generate more leads.
Next, we discussed strategic plans, any missing information required for ad launches or processes, and identified obstacles and possible solutions.
Finally, we presented a task plan with responsible parties, broken down by weeks: what we aimed to accomplish, what was done, and our plans. All agreements and decisions were documented».
Initially, we expected to test several channels and implement reporting more quickly. We needed to plan our collaboration more carefully from the start. inDrive has multiple countries, products, and tasks, but to test our cooperation, we isolated ourselves in four countries and focused on three products during the pilot phase. In the end, this hindered us. We needed to think more globally. We also encountered bureaucratic issues, such as contract renewal, which caused delays in our work.
Evgeniia Wagner, Senior Performance Marketing Manager
During the project, we managed to test the main promotion channels: Google Ads, Meta, TikTok, Snapchat, and influencer marketing. Additional channels were not available due to technical limitations. At the start, our team at inDrive agreed on a number of hypotheses to test without specifying the channels. Ultimately, we could execute this plan and achieve our target metrics.
Regarding reporting, initially we updated the data manually once a week. Over time, as the data accumulated, making decisions without real-time figures became difficult. To automate manual reporting, we enlisted the help of our friends at Elly Analytics. However, implementation took longer than planned due to certain intricacies with AppsFlyer that we did not anticipate.
I recommend the agency to startups and companies lacking the internal resources for comprehensive marketing. If you need to delegate strategy, traffic acquisition, analytics, and project documentation, in other words, fully outsource the customer acquisition function, then ITA Digital is your ideal partner.
For companies with a large digital marketing team, I would not necessarily recommend ITA Digital, as they should have enough internal resources to handle all tasks.
ITA Digital excels in working with digital products, considers the unit economy, and achieves goals. However, media advertising for offline products may not be their strong suit, as they currently have limited experience in that area.
